“The day we stop losing sleep over the success of our business, and start losing sleep over the success of our customers, is the day we start growing again.” - Donald Miller
Every business plan should start with a drawn circle with the word customer in the middle.
The plan is simple.
Listen to them.
Obsess over all the things that enable their success.
Remove their pain.
Reduce friction where possible.
Make them look great.
Help them attract and keep more customers.
Promote their wins, not yours.
Show them the path to winning without you.
Doing more than what's on this short list is how you win.
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