On Being Generic

Companies spend millions of dollars each year to brand and market themselves.

Over a decade, that racks up to Billions.

Twitter's ownership decided that they wanted to rebrand to a less recognizable, overly used, and often decried brand: X.

In what is usually a sea of options for consumers, brand X is the one they're usually encouraged to avoid.

Be whatever you want to be, but don't be generic or hard to consume.

Winning is standing out.